Logos & Brands


Going by many names, Logos-Brands or wordmark are considered the face of a brand or a company; oftentimes conveying a  sense of the values or qualities of that brand. Unique combinations of symbols and letterforms are worked and reworked to find just the right voice; one that will work in a variety of media both online and in print. This is way beyond picking fonts from a menu: I begin each project with a thorough brief of the objectives of the project and test the design against real world instances. Strategy and application have to be considered. At times, an intense process. Also see: Graphic Design | Lettering